In a world overflowing with information, nonprofits need to communicate with honesty and heart. Our mission is to help organizations craft messages rooted in values, clarity, and purpose. By focusing on strategic, values-led messaging, NGOs can build genuine trust with their communities and inspire meaningful action.
We believe that effective communication should be practical and accessible. That's why we've created a series of guides that break down communication strategies into simple, actionable steps. Whether you're a small community group or a large NGO, our resources are designed to meet you where you are and help you speak with clarity and confidence about your mission.
All our guides are grounded in core values that put people and principles first. We champion authenticity, empathy, and inclusion in every communication effort. By reflecting on these values, organizations can ensure their messages not only inform but also resonate deeply, fostering trust and long-term support. We encourage a mindset of listening and learning, so that every message contributes to stronger relationships and positive change.
We invite you to explore our guides and put these insights into practice. Whether you are improving a single campaign or overhauling your strategy, we're here to support you on the journey. Communication that earns trust starts with small steps — let's take them together.
This guide is a practical roadmap for engaging with the media and amplifying your organization’s voice. It covers how to build credibility and trust with journalists, from crafting clear press releases to pitching stories that get noticed. It also shows you how to cultivate media relationships and position your team as credible spokespeople for your cause. You’ll learn tips for writing persuasive op-eds that reflect your mission and expertise, as well as guidance on handling interviews and public speaking with confidence. It even offers pointers on media training, ensuring you’re ready to handle tough questions and stay on message during any interview. By following this playbook, NGOs can step into the media spotlight with integrity and impact.
This guide helps you plan and manage content so that every post and publication serves your mission. It explains how to develop a content strategy aligned with your organization’s goals and values, ensuring that each piece of content has a purpose. From brainstorming ideas to scheduling posts, you’ll discover how an editorial calendar can keep your team organized and your audience engaged. You’ll also learn how to tailor content for different channels and audiences, so your message stays effective whether it’s a tweet, blog post, or newsletter. The guide offers tips on maintaining consistency in voice and measuring what works, helping you adjust your plan and continuously improve your outreach.
This guide explores how nonprofits can shape public narratives to advance the common good. It demystifies the art of framing issues in a way that resonates with shared values and engages people on a human level. The guide shares real-world examples of effective public interest framing, showing how small shifts in language can make a big difference in perception. From identifying core values to crafting messages that highlight solutions, it helps organizations tell stories that inspire empathy and action. By focusing on the public interest, communicators can move beyond jargon and connect with audiences on what matters most, building support and trust over time.
This guide is a practical roadmap for engaging with the media and amplifying your organization’s voice. It covers how to build credibility and trust with journalists, from crafting clear press releases to pitching stories that get noticed. It also shows you how to cultivate media relationships and position your team as credible spokespeople for your cause. You’ll learn tips for writing persuasive op-eds that reflect your mission and expertise, as well as guidance on handling interviews and public speaking with confidence. It even offers pointers on media training, ensuring you’re ready to handle tough questions and stay on message during any interview. By following this playbook, NGOs can step into the media spotlight with integrity and impact.
This guide helps you plan and manage content so that every post and publication serves your mission. It explains how to develop a content strategy aligned with your organization’s goals and values, ensuring that each piece of content has a purpose. From brainstorming ideas to scheduling posts, you’ll discover how an editorial calendar can keep your team organized and your audience engaged. You’ll also learn how to tailor content for different channels and audiences, so your message stays effective whether it’s a tweet, blog post, or newsletter. The guide offers tips on maintaining consistency in voice and measuring what works, helping you adjust your plan and continuously improve your outreach.
